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Rethinking The
Agency-Client Relationship
Marketing Counsel
That drives lasting change
Marketing Support: the high-value option Marketing Re-Engineering Retool to excel
How do you get beyond the traditional agency-client relationship — with its hourly billing and misaligned goals — to something that really functions like a partnership? BT Public Relations has the answer, and it's saved clients hundreds of thousands of dollars while delivering superior results.BT Public Relations delivers research, strategy development and marketing execution that uncover new markets, drive value and deliver measurable ROI. For private-sector organizations, includes marketing re-engineering counsel and persistent marketing services.How do you get beyond the traditional agency-client relationship — with its hourly billing and misaligned goals — to something that really functions like a partnership? BT Public Relations has the answer, and it's saved clients hundreds of thousands of dollars while delivering superior results.Too often, branding gets associated with a tagline, new visual treatments or a plan that just sits on a shelf after it's finalized. But for government agencies genuinely committed to service and willing to embrace new tools, branding can be transfomative. And it all starts with one question. . . can you commit.
Structural Funds Projects CommunicationsSocial and Traditional MediaVideo Production and BroadcastingBranding The Upcoming Stars
Engaged, informed publicsPerfect your voiceDeliver your complex messagesForge your identity
It is often said, and rightly so, that the European Union must be closer to its
citizens. On the eve of enlargement, it is evident that the European ...
Ink and airtime increasingly give way to tweets and online conversation. But storytelling and knowing who to reach — BT Public Relations's strengths — are still key.Ink and airtime increasingly give way to tweets and online conversation. But old media or new, storytelling and knowing who to reach — BT Public Relations's strengths — are still key. BT Public Relations audits marketing and communications capacity within organizations, and also develops training programs to help maximize the marketing department's human capital.

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