Rethinking The
Agency-Client Relationship | Marketing Counsel
That drives lasting change | Marketing Support: the high-value option | Marketing Re-Engineering Retool to excel |
How do you get beyond the traditional agency-client relationship — with its hourly billing and misaligned goals — to something that really functions like a partnership? BT Public Relations has the answer, and it's saved clients hundreds of thousands of dollars while delivering superior results. | BT Public Relations delivers research, strategy development and marketing execution that uncover new markets, drive value and deliver measurable ROI. For private-sector organizations, includes marketing re-engineering counsel and persistent marketing services. | How do you get beyond the traditional agency-client relationship — with its hourly billing and misaligned goals — to something that really functions like a partnership? BT Public Relations has the answer, and it's saved clients hundreds of thousands of dollars while delivering superior results. | Too often, branding gets associated with a tagline, new visual treatments or a plan that just sits on a shelf after it's finalized. But for government agencies genuinely committed to service and willing to embrace new tools, branding can be transfomative. And it all starts with one question. . . can you commit. |
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Structural Funds Projects Communications | Social and Traditional Media | Video Production and Broadcasting | Branding The Upcoming Stars |
Engaged, informed publics | Perfect your voice | Deliver your complex messages | Forge your identity
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It is often said, and rightly so, that the European Union must be closer to its
citizens. On the eve of enlargement, it is evident that the European ... | Ink and airtime increasingly give way to tweets and online conversation. But storytelling and knowing who to reach — BT Public Relations's strengths — are still key. | Ink and airtime increasingly give way to tweets and online conversation. But old media or new, storytelling and knowing who to reach — BT Public Relations's strengths — are still key. | BT Public Relations audits marketing and communications capacity within organizations, and also develops training programs to help maximize the marketing department's human capital. |
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