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Marketing Re-Engineering

Things change.
Across all industries, markets inevitably evolve. Overseas competitors arise, new products and services enter the fray. Price pressure creates more effort than ever to avoid a commoditized race to the bottom.

Things change. Has your marketing changed as well?

BT Public Relations marketing re-engineering practice helps executive management get the most from its in-house marketing team. From analysis and audit services that identify where best practices can be applied, to assistance developing strategic go-to-market plans, training and on-demand staffing, it is a suite of marketing counsel focused not on next month’s brochure, but rather on delivering the tools and processes that drive measurable, sustainable returns over the long haul.

Whether you lead a company cracking its first 5 million EURO  in sales, or an established organization with 500 million EURO or more in revenue, BT Public Relations marketing re-engineering practice allows you to face change — prepared and profitably.

Structural Funds Projects CommunicationsSocial and Traditional MediaVideo Production and BroadcastingBranding The Upcoming Stars
Engaged, informed publics Perfect your voice Deliver your complex messages Forge your identity
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Ink and airtime increasingly give way to tweets and online conversation. But storytelling and knowing who to reach — BT Public Relations's strengths — are still key.Ink and airtime increasingly give way to tweets and online conversation. But old media or new, storytelling and knowing who to reach — BTPR strengths — are still key. BT Public Relationsaudits marketing and communications capacity within organizations, and also develops training programs to help maximize the marketing department's human capital.

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