How do you align marketing resources with rapidly changing  organizational needs? It's a challenge that shows up in countless ways. Maybe your long-time marketing team understands the industry like no one else, but you worry their skills may not be keeping up. Or perhaps new, revenue-producing initiatives are threatened by workforce reductions. For many companies, cost effectively meeting the pace of change means looking beyond traditionally staffed marketing departments. BT Public Relations provides long-term, strategic support for companies that demand flexible, world-class marketing services. Although we offer traditional agency retainers and fixed-fee, project-based counsel, a growing number of companies turn to us for partial or turn-key outsourcing of their marketing-support services. These engagements let companies dial their marketing needs up or down in real time and provide access to a deep bench of talent. Your organization maintains control of strategy and process, while BT Public Relations executes with full reporting and accountability. It's a solution that saves money. But more to the point, BT Public Relations lets your organization market more flexibly and effectively. |
 |  |  |  |
| Structural Funds Projects Communications | Social and Traditional Media | Video Production and Broadcasting | Branding The Upcoming Stars |
| Engaged, informed publics | Perfect your voice | Deliver your complex messages | Forge your identity |
 It is often said, and rightly so, that the European Union must be closer to itscitizens. On the eve of enlargement, it is evident that the European ... |  Ink and airtime increasingly give way to tweets and online conversation. But storytelling and knowing who to reach — BT Public Relations's strengths — are still key. |  Ink and airtime increasingly give way to tweets and online conversation. But old media or new, storytelling and knowing who to reach — BTPR strengths — are still key. |  BT Public Relationsaudits marketing and communications capacity within organizations, and also develops training programs to help maximize the marketing department's human capital. |
