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Marketing Support

How do you align marketing resources with rapidly changing organizational needs?

It's a challenge that shows up in countless ways. Maybe your long-time marketing team understands the industry like no one else, but you worry their skills may not be keeping up. Or perhaps new, revenue-producing initiatives are threatened by workforce reductions.

For many companies, cost effectively meeting the pace of change means looking beyond traditionally staffed marketing departments.

BT Public Relations provides long-term, strategic support for companies that demand flexible, world-class marketing services. Although we offer traditional agency retainers and fixed-fee, project-based counsel, a growing number of companies turn to us for partial or turn-key outsourcing of their marketing-support services.

These engagements let companies dial their marketing needs up or down in real time and provide access to a deep bench of talent. Your organization maintains control of strategy and process, while BT Public Relations executes with full reporting and accountability.

It's a solution that saves money. But more to the point, BT Public Relations lets your organization market more flexibly and effectively.

Structural Funds Projects CommunicationsSocial and Traditional MediaVideo Production and BroadcastingBranding The Upcoming Stars
Engaged, informed publics Perfect your voice Deliver your complex messages Forge your identity
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Ink and airtime increasingly give way to tweets and online conversation. But storytelling and knowing who to reach — BT Public Relations's strengths — are still key.Ink and airtime increasingly give way to tweets and online conversation. But old media or new, storytelling and knowing who to reach — BTPR strengths — are still key. BT Public Relationsaudits marketing and communications capacity within organizations, and also develops training programs to help maximize the marketing department's human capital.



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